Certificate in Marketing Management

Marketing Managers are to develop effective and productive marketing plans for their organizations. Marketing Specialists are widely hired by retail, service, manufacturing, healthcare and education industries. This course will offer students the opportunity to expand their knowledge and understanding in customer relationships, product development, brand identity, competitive pricing, distribution channels, marketing communications, advertising, public relations, marketing plans and personal selling.

Program Objectives

The objectives of the Certificate in Marketing Management program is to provide:

  • Working professionals an opportunity to experience college level study without committing to a full degree program;
  • Academic experience and a credential in a given discipline;
  • Practical knowledge with an understanding of the integrated nature of business functions;
  • The opportunity to explore the issues that characterize the contemporary business environment; and
  • The option of pursuing a business administration degree at Frederick Taylor University upon successful completion of the program.

Learning Outcomes

Upon successful completion of the Certificate in Marketing Management program, the students will be able to:

  • Describe what marketing entails and how each component is implemented;
  • Demonstrate how creating value leads to customer loyalty;
  • Design appropriate and effective advertising plan strategies;
  • Conduct marketing research to make informed decisions.
Admission RequirementsAdmissions Application
Application / Registration Fee
Proof of Graduation: All applicants must provide proof of completion of high school or GED.
Interview: All applicants must participate in a brief interview with one of the following staff members: Director of Admissions, Director of Student Services, Chief Academic Officer, or Department Chair.
Personal Identification: All applicants are required to submit a copy of personal identification such as a State driver’s license, government issued identification card, passport, visas, or any government issued photo identification.
Completion RequirementsSuccessful completion of 10 semester units (160 clock hours) of study is required. The normal time necessary to complete the program is 8 months.
Coursework RequirementsCBM 201 Introduction to Business Management, 5 units (80 clock hours)
CMM 250 Marketing Management, 5 units (80 clock hours)
Career Opportunities43-4171 Appointment Clerks, 43-6011 Administrative Assistants, Executive, 43-6014 Administrative Assistants, Except Legal, Medical, and Executive, 43-9060 Office Clerks, General, 43-9061 Office Assistants, 43-9000 Other Office and Administrative Support Workers, 43-9199 Office Support Workers, All Other